UX & Visual Designer
Design Question: How can we sell rejected products for acceptable prices in a way that is safe, sustainable, surprising and encourages the user to share the experience with others?
Tools: Illustrator, Figma
Client: Lijfering
Team: Astrid Anna van Rooij, Zachary Manning, Marie-Claire Springham, Giannis Xenofos
The Problem Space
Covid-19 means that many wholesalers, bars and restaurants are facing a new problem: beverages are slowly expiring. The products we are trying to sell are 2-3 months away from expiry (that’s when supermarkets stop accepting them, but they’re perfectly drinkable). However if they are not sold, they will become waste.
Here we are on a guided tour of the facility. You can see all the empty shelves
Concept Prototyping
Three concepts that were developed in ideation were tested. The aim was to discover through making and gain insights about each possible approach. The mystery box would be the idea that we pursed going forward.
Co-Design
We first tested our co-design session with peers and took notes on how we could improve.
Three different employees of Lijfering created their own boxes and also gave feedback on the boxes that we had already created.
We first tested our co-design session with peers and took notes on how we could improve.
Three different employees of Lijfering created their own boxes and also gave feedback on the boxes that we had already created.
User Journey Map
Target Audience
We focused our target audience to those in the age range of 22-40 who were young professionals with some disposable income. They are also living in urban environments.
Branding
The logo calls back to the original problem space of beverages being put down the drain. The ‘r’ symbolizes a faucet with the ‘o’ being replaced by the teardrop shape.
Final Prototype
The final version includes a variety
of boxes that users can purchase.
Alcoholic, Non-alcoholic, and a mixed
box. The mixed box will most likely be
the most popular options based on
results of our focus group surveys.
Insert and Illustrations
The box insert has two sides. Left; instructions on how to be more sustainable with helpful tips. Right; an original art piece on the opposite side that will change seasonally be a collectible for those purchasing a box.
Webshop
The webshop’s design conventions were specifically chosen from research into how other brands market their products. It was also important easy access for our users to adjust the frequency of the delivery of their boxes.
